For my advertising research class, my group and I conducted secondary research to gather in-depth information on Trader Joe's. I was in charge writing the consumer analysis that describes the current target market and the college target market. I used many different online resources, such as Demographics Now, to gain insight into the various consumers. I also read through the entire report and compiled all of the necessary information to summarize our overall findings. Upon completing the written report, my group and I presented our report to the class. If you would like further details, you can click on the image to the left to read the whole paper.
In my Advertising Strategy class, my group and I created a plans book for Wingstop. I was in charge of researching Wingstop's current and potential consumer base. I used qualtrics to create and distribute a survey to the Gainesville community to acquire quantitative research. In addition, I conducted an in-depth interview to gain qualitative insights into Gainesville consumers. When I completed the required research, I wrote the consumer analysis with the help of my teammate. Additionally, I wrote a sales promotion strategy to further promote the brand. If you would like any additional information, please click on the photo to the left to view the entire report.